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The Healthora Blog

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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
Patient Reviews: How to Ask, Respond and Rank
Health

Patient Reviews: How to Ask, Respond and Rank

One unanswered complaint at the top of the lowest sort can cost…

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Google Business Profile for Clinics: The Setup That Brings Patients
Health

Google Business Profile for Clinics: The Setup That Brings Patients

A clinic's Google Business Profile is the first page most patients read,…

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Local SEO for Clinics: Ranking in the Map Pack in Your City
Health

Local SEO for Clinics: Ranking in the Map Pack in Your City

Three clinics appear above the organic results when a patient searches nearby,…

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The HealthTech Marketing Playbook for 2027: What’s Coming and How to Prepare
Healthtech

The HealthTech Marketing Playbook for 2027: What’s Coming and How to Prepare

Search is turning into answers, buyers are finishing their research before they…

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Zero-Click Search for Healthcare: Staying Visible When Nobody Clicks
Health

Zero-Click Search for Healthcare: Staying Visible When Nobody Clicks

Searches that end on the results page still produce patients and buyers,…

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Health Brand Thought Leadership: Building Authority That AI Tools Cite
Branding

Health Brand Thought Leadership: Building Authority That AI Tools Cite

Edelman and LinkedIn found 75% of B2B buyers and C-suite leaders say…

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HealthTech Content That Ranks in Both Google and AI Search
Healthtech

HealthTech Content That Ranks in Both Google and AI Search

One page can earn a Google ranking and an AI citation at…

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Perplexity SEO for HealthTech: Getting Found in AI-Generated Research
Healthtech

Perplexity SEO for HealthTech: Getting Found in AI-Generated Research

Perplexity retrieves pages live, writes a short answer and cites its sources,…

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Generative Engine Optimisation for Health Brands: Getting Cited by AI
Healthtech

Generative Engine Optimisation for Health Brands: Getting Cited by AI

AI assistants now answer the questions health buyers used to type into…

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