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Recent articles
Clinic Directories and Citations: What Still Matters
Hundreds of directories will take a clinic's details and only a handful…
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How Patients Choose a Clinic: The Research Journey
By the time a patient rings, she has already chosen. Five moments,…
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Clinic Google Ads: Local Campaigns That Fill the Diary
Clicks are what a clinic pays for and booked patients are what…
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Opening a Second Clinic Location: The Marketing Checklist
Opening a second clinic means a second diary that starts empty on…
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Dental Practice SEO: The Local Fundamentals Most Practices Skip
An emergency search at nine at night goes to the practice whose…
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Med Spa Local SEO: Getting Found Within Ten Miles
A patient books a treatment she will repeat from a spa within…
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Medical Spa Marketing: SEO and Content Strategies That Drive Bookings
Promotions win a med spa the patient once, until the next clinic…
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Wellness Brand Marketing: Building Trust in a Crowded Market
The same five adjectives appear on every wellness label, and the buyer…
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City Pages for Multi-Location Clinics, Without Duplicate Content
Copying one location page across three cities costs a clinic group its…
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