Client Results
We work with clinics, wellness brands, healthtech platforms, and technology companies. The brief is always different. The goal is always the same: more pipeline, better conversion, real revenue growth.
Technology consulting. NDA
From $400K to $1.6M: SEO, Content and Conversion Strategy
A tech client was generating strong organic traffic but converting very little of it into enquiries. Their SEO content was high volume but low quality. Poor structure, weak calls to action, and messaging that didn't make the business's value immediately clear.
We worked directly with the founder to restructure and rewrite high-intent articles, sharpen the site's messaging, and build a stronger conversion path from organic search to enquiry. Alongside the content work, we provided strategic input on landing pages, lead capture, and email growth. Building an acquisition engine, not just a content library.
Health and wellness app
BetterMe: Mobile Landing Page for a Leading Health App
BetterMe needed a mobile landing page for their new Fasting Plan that could grab attention fast, simplify complex health concepts, and drive sign-ups without losing trust on a small screen.
We ran audience research to understand what mattered most to their users, then built a benefit-led page with a strong headline, social proof, and an interactive fasting schedule preview. We worked closely with their design team throughout and refined the page further through A/B testing.
PropTech / real estate marketing platform
Buzzy Agents: Doubling Conversions Across Every Channel
Buzzy Agents was growing but their marketing wasn't keeping up. Their website, email, content, and social channels weren't working together and the disconnect meant a lot of interest was falling through the cracks before it ever became an enquiry.
We rewrote and optimised the website copy, rebuilt the user journey, developed SEO content, created email newsletters to grow engagement and subscribers, and produced social content to strengthen brand presence. We provided ongoing strategic input on positioning, acquisition, and conversion throughout.
"We work with Healthora to deliver high quality copy and content on a weekly basis for our email newsletter, blogs and more. Healthora is super professional and really great to work with. I highly recommend working with them!"
Sina Amini, Buzzy AgentsB2B education technology
Cygnus Education: A Rebrand That Opened the Door to New Partnerships
Cygnus Education was going through a significant rebrand but their existing website no longer reflected where the business was heading. The messaging was unclear, the customer journey felt disjointed, and decision-makers weren't getting a clear picture of the company's value.
We worked directly with the CEO, marketing lead, and design team from the start. Researching competitors, mapping the audience, and shaping the positioning strategy before writing a word. We rewrote the full website, optimised landing pages, developed supporting content, and contributed to press release materials for the launch.
"Healthora was excellent to work with on our company rebranding project, which required transforming specialised industry knowledge and jargon into a successful explainer of our B2B offerings for our new website. They delivered a marketing strategy and a wide variety of writing... They were organised, prompt, and successful in matching the desired writing tone. We would happily work with them again."
Alexandra van Wert, Cygnus EducationB2B fintech / credit-checking software
Soft Pull Solutions: Making Complex B2B Tech Easy to Buy
Soft Pull Solutions had a genuinely strong product but their website wasn't doing it justice. Technical language made it hard for buyers to understand the value quickly, landing pages weren't converting, and there was little content driving organic discovery.
We rewrote the website and landing page copy to simplify the messaging, strengthen the positioning, and build a clearer path from visit to enquiry. Alongside that, we developed and executed an SEO content strategy producing articles targeted at high-intent keywords to drive qualified traffic and build topical authority over time.
Healthcare / paediatric clinic
Rexburg Pediatrics: From Clinical to Connected
Rexburg Pediatrics offered excellent care but their landing page messaging was too clinical and distant. Parents searching for a paediatrician want warmth and reassurance. The page wasn't giving them either.
We rewrote the page copy to put empathy front and centre. Shifting the focus to what parents actually care about: personalised care, safety, and expertise they can trust. The tone became conversational and approachable without losing credibility.
Home health and hospice provider
OneSource: Cutting Through the Jargon to Drive Enquiries
OneSource had a landing page weighed down by jargon and complexity. Visitors were arriving and dropping off quickly. The messaging wasn't connecting with the patients and caregivers it needed to reach.
We stripped back the complexity and rewrote the page around clarity, trust, and genuine value. Simplified language, benefit-focused copy, and well-placed calls to action gave visitors a clear reason to take the next step.
Home care provider
Elite Home Care: Building the Trust That Turns Visitors Into Families
Families choosing home care for a loved one aren't just looking for a service. They need to feel trust before they'll pick up the phone. Elite Home Care's landing page wasn't giving them that.
We rewrote the page to focus on the human side of the service. Authentic testimonials, trust signals, and warmer copy that spoke directly to the people making these decisions. Every element was built to reduce doubt and make taking action feel like the right choice.
Tell us where you're stuck. We'll tell you what to do about it.
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