Proven Impact, Real Stories

Cygnus Education was preparing for a major rebrand and needed more than updated copy. They needed a clearer position in the market and a website that reflected where the business was heading.

The Challenge

Their existing website no longer reflected the company’s growth, services, or long-term vision.

The messaging lacked clarity, the customer journey needed improvement, and the brand was struggling to communicate its value in a way that resonated with prospective partners and decision-makers.

The Solution

I worked closely with the CEO, marketing lead, and design team to understand the company’s goals, audience, and rebrand strategy. The project began with extensive research into competitors, market positioning, customer pain points, and user experience.

Using those insights, I helped shape the messaging strategy for the rebrand, rewrote the website copy, optimised landing pages, developed supporting content, and contributed to press release materials supporting the launch. The focus was on creating a clearer narrative, improving the customer journey, strengthening trust, and ensuring the website reflected the company’s expertise and future direction.

The Results

1. A fully rebranded website with clearer positioning and messaging.
2. A stronger user journey designed to improve engagement and conversion.
3. A more consistent brand story across website and marketing materials.
4. Improved alignment between the company’s offering, audience needs, and long-term growth objectives.

Better Me, a leading health and wellness app, came to us needing a mobile landing page to promote their new Fasting Plan. The goal was clear: increase sign-ups, simplify fasting concepts, and establish trust—all while optimising the page for mobile users.

The Challenge

The task was twofold: grab attention within seconds and break down complex fasting benefits into messaging that resonated with both beginners and experienced users.

The Solution

We started with deep audience research to uncover what mattered most to their users. From there, we put together benefit-driven messaging, designed a conversion-focused layout, and worked closely with designers to optimise every element for mobile. Key features included a strong headline, trust-building testimonials, and an interactive fasting schedule preview. We fine-tuned the design further through A/B testing.

The Results

• 48% boost in sign-ups
• 20% lower bounce rate
• Positive user feedback

A technology consulting business generating approximately $400K in annual revenue relied heavily on organic search to attract new clients. As the company expanded its SEO efforts, I worked directly with the founder to improve the quality, structure, readability, and conversion potential of key content assets across the website.

The Challenge

The business was producing a large volume of SEO content, but many articles lacked clear structure, strong calls to action, and the level of readability needed to keep visitors engaged. The team wanted to improve content quality while continuing to grow organic traffic and convert more visitors into enquiries.

The Solution

Alongside improving and optimising existing SEO content, I worked directly with the founder through a series of strategy discussions focused on growth, conversion, and user experience.

My work included improving article structure, improving readability, strengthening calls to action, adding FAQs, and optimising content for both search engines and human readers. I also provided recommendations on landing page messaging, website positioning, lead generation opportunities, and email list growth. Through ongoing collaboration, we explored ways to better convert organic traffic into enquiries, improve the clarity of the company’s value proposition, and create a stronger experience for visitors arriving from search.

The Results

1. Supported a business that grew from approximately $400K to $1.6M in annual revenue.
2. Improved the quality, readability, and structure of 20+ high-intent SEO articles.
3. Added conversion-focused elements including FAQs, CTAs, improved formatting, and stronger content organisation.
4. Contributed strategic recommendations around landing pages, lead capture, email marketing, and website messaging.
5. Helped create a clearer customer journey from search traffic to enquiry.
6. Supported the continued growth of an SEO-driven acquisition strategy that became the company’s primary source of leads.

Soft Pull Solutions had a strong product, but their website and content strategy weren’t doing enough to attract and convert the right audience.

The Challenge

Soft Pull Solutions, a B2B technology company offering credit-checking software, had valuable technology hidden behind overly technical messaging. Their website lacked a clear narrative, landing pages weren’t effectively guiding visitors toward action, and there was little content supporting long-term organic growth.

The Solution

I rewrote the website and landing page copy to create clearer positioning, stronger messaging, and a more conversion-focused customer journey.

Alongside the website work, I developed the SEO strategy and produced a series of search-focused articles designed to improve visibility for high-intent keywords and attract qualified traffic. The content strategy focused on answering customer questions, strengthening topical authority, and supporting long-term organic growth. The landing pages were also restructured to simplify complex ideas, build trust faster, and create a clearer path from visitor to enquiry.

The Results

• Improved first-page Google visibility for targeted industry keywords.
• Increased organic traffic through a stronger SEO and content strategy.
• Clearer messaging that made the product easier to understand and trust.
• Higher-quality inbound leads through improved landing page performance and conversion-focused messaging.

Buzzy Agents was growing, but their marketing lacked consistency across channels and wasn’t fully converting interest into enquiries.

The Challenge

The business needed a stronger digital presence, clearer messaging, and a more cohesive growth strategy. Their website, content, email marketing, and social channels weren’t working together effectively to attract, nurture, and convert potential clients.

The Solution

I worked directly with the founder to understand the business goals, audience, and growth priorities before helping shape a broader marketing strategy.

The project included rewriting and optimising website copy, improving the user journey and landing page experience, developing SEO-focused blog content, creating email newsletters designed to increase engagement and subscriber growth, and producing social media content to strengthen brand awareness and audience connection. Alongside execution, I provided strategic input around positioning, messaging, customer acquisition, and conversion opportunities across the business.

The Results

1. Website and email conversions roughly doubled through a combination of clearer messaging, improved user journeys, stronger calls to action, and a more strategic approach to customer acquisition.
2. Increased qualified leads through a more conversion-focused website experience.
3. Improved consistency across website, email, content, and social channels.
4. Stronger SEO foundations designed to support long-term organic growth.

Healthcare is personal, but their landing page didn’t reflect it.

The Challenge

Rexburg Pediatrics offered exceptional services, but their messaging felt too clinical and distant. Parents searching for care wanted warmth, trust, and assurance—qualities their page lacked.

The Solution

We reshaped their messaging to bring empathy front and centre. The copy shifted focus to what parents truly care about: personalised care, safety, and expertise. A conversational tone replaced the stiffness, creating a page that felt approachable and reassuring.

The Results

The impact was immediate: appointment bookings surged and mobile engagement—a key touchpoint for busy parents—rose by 28%. Rexburg Pediatrics went from clinical to connected, making healthcare feel personal again.

OneSource was dealing with a complicated, jargon-filled landing page that wasn’t converting.

The Challenge

OneSource, a home health and hospice provider, had a landing page weighed down by overly complex and jargon-heavy content. Visitors were landing on the page but quickly dropping off. The real issue? The messaging didn’t clearly communicate the value of their services or connect with their audience’s needs.

The Solution

We reworked the page to focus on clarity, trust, and real value. By simplifying the messaging, removing unnecessary details, and emphasizing clear benefits, we created a user-friendly experience that spoke directly to patients and caregivers. Compelling calls to action guided visitors to take the next step.

The Results

The refreshed page delivered results that mattered:

• Increased user engagement
• A noticeable rise in client inquiries
• More qualified leads moving through the funnel

Elite Home Care needed more than just traffic—they needed trust.

The Challenge

Elite Home Care, a trusted home care provider, needed more than just traffic—they needed trust. Their landing page lacked the emotional connection families look for when choosing care for their loved ones.

The Solution

We rewrote their landing page, making it warmer, more personal, and focused on the human side of their services. By integrating authentic testimonials, trust badges, and clear calls to action, we reassured visitors that Elite Home Care was the right choice.

The Result

• Increased Conversions: Visitors felt more confident in taking action, leading to a rise in inquiries.
• Stronger Trust: Human-focused messaging built an emotional connection with families.
• A More Relatable Brand: Elite Home Care now stood out as a provider families could trust and rely on.