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Recent articles
Generative Engine Optimisation for Health Brands: Getting Cited by AI
AI assistants now answer the questions health buyers used to type into…
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AI Overviews for Healthcare: What They Mean for Your Organic Traffic
Google's AI summary now answers the buyer's question above the first result,…
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How to Get Your Health Brand Cited in ChatGPT Answers
When a buyer asks ChatGPT a health question, the model fetches pages…
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B2B HealthTech Marketing: Strategies That Generate Enterprise Pipeline
Enterprise health buyers decide in committee, on evidence, before anyone from the…
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Aesthetic Clinic Marketing: SEO, Content and Conversion for 2026
Aesthetic clinics face the strictest advertising rules in health and the most…
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Private Healthcare Marketing: What Works for Clinics and Practices
Self-pay patients are at record levels and most clinics still make them…
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Longevity Clinic Marketing: How to Attract High-Value Patients
Most longevity clinics market a treatment menu to everyone and fill the…
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Dental Practice Marketing: How to Fill Your Appointment Book With SEO
A practice with gaps in the diary is usually invisible where patients…
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Healthcare Website SEO: The Technical Foundation Most Companies Skip
Most healthcare websites publish content on top of a foundation nobody checked:…
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