The Healthora Blog
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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.
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Recent articles
HealthTech Landing Page Optimisation: UK Best Practices
Every HealthTech landing page sold into the NHS is read by three…
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Optimise Your MedTech Landing Page: 6 Strategies for Conversions
Clinicians, procurement leads and administrators read the same MedTech landing page and…
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Medical Spa Marketing: SEO and Content Strategies That Drive Bookings
Promotions win a med spa the patient once, until the next clinic…
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Wellness Brand Marketing: Building Trust in a Crowded Market
The same five adjectives appear on every wellness label, and the buyer…
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City Pages for Multi-Location Clinics, Without Duplicate Content
Copying one location page across three cities costs a clinic group its…
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Patient Reviews: How to Ask, Respond and Rank
One unanswered complaint at the top of the lowest sort can cost…
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Google Business Profile for Clinics: The Setup That Brings Patients
A clinic's Google Business Profile is the first page most patients read,…
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Local SEO for Clinics: Ranking in the Map Pack in Your City
Three clinics appear above the organic results when a patient searches nearby,…
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The HealthTech Marketing Playbook for 2027: What’s Coming and How to Prepare
Search is turning into answers, buyers are finishing their research before they…
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