The Healthora Blog
Built for health and tech. Written for growth.
We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.
Recent articles
Healthcare Technology Marketing Agency: What to Look for in 2026
Buyers in health now research most of the way to a decision…
Read article →
HealthTech Growth Consultant: Scaling Beyond Early Traction
Early traction in HealthTech comes from the founder's network, and it stops…
Read article →
B2B HealthTech Marketing: Strategies That Generate Enterprise Pipeline
Enterprise health buyers decide in committee, on evidence, before anyone from the…
Read article →
HealthTech Marketing Budget: How to Allocate for Maximum Pipeline
Budgets in HealthTech are usually set as a percentage of revenue and…
Read article →
HealthTech Agency vs In-House Marketing: What Actually Works
The agency-or-team question is usually answered by whoever last had a bad…
Read article →
Fractional CMO for HealthTech: Is It the Right Model for Your Stage?
A fractional CMO suits a narrow window in a HealthTech company's life,…
Read article →
HealthTech Marketing Consultant: What to Expect and When to Hire One
Founders hire a marketing consultant too early, too late or for the…
Read article →
Healthcare Website SEO: The Technical Foundation Most Companies Skip
Most healthcare websites publish content on top of a foundation nobody checked:…
Read article →
Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Your buyer reads like a clinician and decides like a buyer, and…
Read article →