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The Healthora Blog

Built for health and tech. Written for growth.

We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
Optimise Your MedTech Landing Page: 6 Strategies for Conversions
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Optimise Your MedTech Landing Page: 6 Strategies for Conversions

Clinicians, procurement leads and administrators read the same MedTech landing page and…

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Medical Spa Marketing: SEO and Content Strategies That Drive Bookings
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Medical Spa Marketing: SEO and Content Strategies That Drive Bookings

Promotions win a med spa the patient once, until the next clinic…

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Wellness Brand Marketing: Building Trust in a Crowded Market
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Wellness Brand Marketing: Building Trust in a Crowded Market

The same five adjectives appear on every wellness label, and the buyer…

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City Pages for Multi-Location Clinics, Without Duplicate Content
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City Pages for Multi-Location Clinics, Without Duplicate Content

Copying one location page across three cities costs a clinic group its…

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Patient Reviews: How to Ask, Respond and Rank
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Patient Reviews: How to Ask, Respond and Rank

One unanswered complaint at the top of the lowest sort can cost…

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Google Business Profile for Clinics: The Setup That Brings Patients
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Google Business Profile for Clinics: The Setup That Brings Patients

A clinic's Google Business Profile is the first page most patients read,…

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Local SEO for Clinics: Ranking in the Map Pack in Your City
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Local SEO for Clinics: Ranking in the Map Pack in Your City

Three clinics appear above the organic results when a patient searches nearby,…

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Zero-Click Search for Healthcare: Staying Visible When Nobody Clicks
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Zero-Click Search for Healthcare: Staying Visible When Nobody Clicks

Searches that end on the results page still produce patients and buyers,…

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Longevity Market Entry: How Brands Win in the Emerging Longevity Economy
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Longevity Market Entry: How Brands Win in the Emerging Longevity Economy

Longevity is a category with four buyers and one rule: the claim…

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