The Healthora Blog
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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.
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Recent articles
Dental Practice Marketing: How to Fill Your Appointment Book With SEO
A practice with gaps in the diary is usually invisible where patients…
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Healthcare Website SEO: The Technical Foundation Most Companies Skip
Most healthcare websites publish content on top of a foundation nobody checked:…
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Health and Wellness SEO: Ranking for Buyer-Intent Terms
Most wellness sites rank for questions and lose the searches that book.…
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Functional Medicine Marketing: How to Attract the Right Patients
Most functional medicine clinics attract the curious and lose the committed. Eight…
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Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Your buyer reads like a clinician and decides like a buyer, and…
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MedTech SEO: A Practical Guide for Medical Technology Companies
Medical technology companies sell to clinicians, procurement and regulators at once, and…
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6 Costly Reasons Your HealthTech Landing Page Copy Is Destroying Conversions
Your HealthTech product is genuinely good. The demo converts. The pilots go…
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Rebranding for Health and Tech Without Losing Trust
Rebranding for health and tech is riskier than rebranding almost anywhere else.…
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MedTech Messaging Strategy: Speaking To Clinicians And Procurement
A medtech messaging strategy has to do something rare: win two very…
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