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The Healthora Blog

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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
Longevity Clinic Patient Acquisition: A System That Does Not Depend on Referrals
Health

Longevity Clinic Patient Acquisition: A System That Does Not Depend on Referrals

When the referral diary goes quiet, a longevity clinic finds out it…

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Longevity Marketing: The Complete Guide for Clinics and Brands
Marketing

Longevity Marketing: The Complete Guide for Clinics and Brands

The longevity buyer is curious, sceptical and better read than most of…

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Clinic Directories and Citations: What Still Matters
Health

Clinic Directories and Citations: What Still Matters

Hundreds of directories will take a clinic's details and only a handful…

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How Patients Choose a Clinic: The Research Journey
Health

How Patients Choose a Clinic: The Research Journey

By the time a patient rings, she has already chosen. Five moments,…

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Clinic Google Ads: Local Campaigns That Fill the Diary
Health

Clinic Google Ads: Local Campaigns That Fill the Diary

Clicks are what a clinic pays for and booked patients are what…

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Opening a Second Clinic Location: The Marketing Checklist
Health

Opening a Second Clinic Location: The Marketing Checklist

Opening a second clinic means a second diary that starts empty on…

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Dental Practice SEO: The Local Fundamentals Most Practices Skip
Health

Dental Practice SEO: The Local Fundamentals Most Practices Skip

An emergency search at nine at night goes to the practice whose…

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Med Spa Local SEO: Getting Found Within Ten Miles
Health

Med Spa Local SEO: Getting Found Within Ten Miles

A patient books a treatment she will repeat from a spa within…

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HealthTech Landing Page Optimisation: UK Best Practices
Copywriting

HealthTech Landing Page Optimisation: UK Best Practices

Every HealthTech landing page sold into the NHS is read by three…

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