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The Healthora Blog

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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
MedTech SEO: A Practical Guide for Medical Technology Companies
Health

MedTech SEO: A Practical Guide for Medical Technology Companies

Medical technology companies sell to clinicians, procurement and regulators at once, and…

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HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic
Healthtech

HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic

Most HealthTech keyword lists are sorted by volume and fill the blog…

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AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity
Healthtech

AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity

Ranking in Google is no longer enough to be named by ChatGPT…

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HealthTech SEO Audit: 12 Proven Checks Before Publishing More
Healthtech

HealthTech SEO Audit: 12 Proven Checks Before Publishing More

Twelve checks to run on a HealthTech site before commissioning more content,…

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6 Costly Reasons Your HealthTech Landing Page Copy Is Destroying Conversions
Branding

6 Costly Reasons Your HealthTech Landing Page Copy Is Destroying Conversions

Your HealthTech product is genuinely good. The demo converts. The pilots go…

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AI Search Optimisation for Healthcare Companies
Healthtech

AI Search Optimisation for Healthcare Companies

AI search optimisation healthcare is fast becoming a requirement, and most healthcare…

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GEO vs SEO: Which Matters More for HealthTech?
Healthtech

GEO vs SEO: Which Matters More for HealthTech?

The geo vs seo question is one every HealthTech leader is starting…

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SEO in the Age of AI: What HealthTech Companies Need to Know
Healthtech

SEO in the Age of AI: What HealthTech Companies Need to Know

SEO in the age of ai looks different from the SEO most…

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HealthTech Technical SEO: The Complete Checklist
Healthtech

HealthTech Technical SEO: The Complete Checklist

Healthtech technical seo is the foundation everything else in search stands on,…

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