The Healthora Blog
Built for health and tech. Written for growth.
We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.
Recent articles
Healthcare Website SEO: The Technical Foundation Most Companies Skip
Most healthcare websites publish content on top of a foundation nobody checked:…
Read article →
HealthTech Blog Strategy: How to Turn Content Into Qualified Pipeline
Most HealthTech blogs publish on a schedule and report on views. Eight…
Read article →
Health and Wellness SEO: Ranking for Buyer-Intent Terms
Most wellness sites rank for questions and lose the searches that book.…
Read article →
Functional Medicine Marketing: How to Attract the Right Patients
Most functional medicine clinics attract the curious and lose the committed. Eight…
Read article →
Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Your buyer reads like a clinician and decides like a buyer, and…
Read article →
MedTech SEO: A Practical Guide for Medical Technology Companies
Medical technology companies sell to clinicians, procurement and regulators at once, and…
Read article →
HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic
Most HealthTech keyword lists are sorted by volume and fill the blog…
Read article →
HealthTech Backlink Strategy: Building Domain Authority in a Niche Market
A niche HealthTech company has few obvious places to earn links. Eight…
Read article →
AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity
Ranking in Google is no longer enough to be named by ChatGPT…
Read article →