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The Healthora Blog

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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
HealthTech Blog Strategy: How to Turn Content Into Qualified Pipeline
Copywriting

HealthTech Blog Strategy: How to Turn Content Into Qualified Pipeline

Most HealthTech blogs publish on a schedule and report on views. Eight…

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Health and Wellness SEO: Ranking for Buyer-Intent Terms
Health

Health and Wellness SEO: Ranking for Buyer-Intent Terms

Most wellness sites rank for questions and lose the searches that book.…

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Functional Medicine Marketing: How to Attract the Right Patients
Health

Functional Medicine Marketing: How to Attract the Right Patients

Most functional medicine clinics attract the curious and lose the committed. Eight…

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Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Health

Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician

Your buyer reads like a clinician and decides like a buyer, and…

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MedTech SEO: A Practical Guide for Medical Technology Companies
Health

MedTech SEO: A Practical Guide for Medical Technology Companies

Medical technology companies sell to clinicians, procurement and regulators at once, and…

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HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic
Healthtech

HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic

Most HealthTech keyword lists are sorted by volume and fill the blog…

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HealthTech Backlink Strategy: Building Domain Authority in a Niche Market
Healthtech

HealthTech Backlink Strategy: Building Domain Authority in a Niche Market

A niche HealthTech company has few obvious places to earn links. Eight…

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AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity
Healthtech

AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity

Ranking in Google is no longer enough to be named by ChatGPT…

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Healthcare SaaS Content Marketing: Building Authority That Generates Demos
Copywriting

Healthcare SaaS Content Marketing: Building Authority That Generates Demos

Healthcare SaaS content marketing earns demos when it builds authority with the…

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