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The Healthora Blog

Built for health and tech. Written for growth.

We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
HealthTech Demo Page Optimization: Getting More Demo Requests From Existing Traffic
Healthtech

HealthTech Demo Page Optimization: Getting More Demo Requests From Existing Traffic

Traffic to a HealthTech demo page is usually the most expensive traffic…

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Health Clinic Landing Pages: What Converts a Visitor Into a Booking
Health

Health Clinic Landing Pages: What Converts a Visitor Into a Booking

Patients compare clinics on a phone screen in the minute after a…

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Healthcare Case Study Pages: Turning Proof Into Pipeline
Copywriting

Healthcare Case Study Pages: Turning Proof Into Pipeline

The cautious majority of health buyers decides on proof from an organisation…

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HealthTech Pricing Pages: What Works and What Kills Demo Requests
Copywriting

HealthTech Pricing Pages: What Works and What Kills Demo Requests

Half of enterprise buyers want to see pricing before they talk to…

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HealthTech Revenue Marketing: Aligning Marketing With Commercial Growth
Healthtech

HealthTech Revenue Marketing: Aligning Marketing With Commercial Growth

Marketing reports leads and sales reports revenue, and the board cannot see…

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Health Tech Startup Marketing: What to Prioritise at Each Stage
Healthtech

Health Tech Startup Marketing: What to Prioritise at Each Stage

A startup that markets like a Series B company at seed spends…

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Healthcare Technology Marketing Agency: What to Look for in 2026
Healthtech

Healthcare Technology Marketing Agency: What to Look for in 2026

Buyers in health now research most of the way to a decision…

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HealthTech Growth Consultant: Scaling Beyond Early Traction
Healthtech

HealthTech Growth Consultant: Scaling Beyond Early Traction

Early traction in HealthTech comes from the founder's network, and it stops…

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Healthcare Marketing Strategy Consultant: What Good Strategy Delivers
Healthtech

Healthcare Marketing Strategy Consultant: What Good Strategy Delivers

Strategy decks are easy to buy and hard to use. Six results…

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