The Healthora Blog
Built for health and tech. Written for growth.
We tell you what is working in marketing right now. Positioning, SEO, conversion and go-to-market, explained by people who do this every day.
Get new articles in your inbox.
Subscribe
Longevity Brand Positioning: Standing Out in the Anti-Ageing Market
Every longevity brand promises more healthy years and most sound identical. Seven positioning moves that give a brand a claim it can own, a…
Health Clinic Website Copywriting: What Converts Visitors Into Bookings
Clinic websites tend to describe the clinic and leave the patient to work out whether it is for her. Four copywriting moves that answer…
Private Healthcare Marketing: What Works for Clinics and Practices
Self-pay patients are at record levels and most clinics still make them phone for a price. Four moves that turn a private clinic's website…
Longevity Clinic Marketing: How to Attract High-Value Patients
Most longevity clinics market a treatment menu to everyone and fill the diary with price shoppers. Six ways to attract the patient who wants…
Dental Practice Marketing: How to Fill Your Appointment Book With SEO
A practice with gaps in the diary is usually invisible where patients look first: the map pack, the treatment search, the reviews. Four ways…
Healthcare Website SEO: The Technical Foundation Most Companies Skip
Most healthcare websites publish content on top of a foundation nobody checked: tracking that leaks data, pages screen readers cannot use, no schema. Seven…
Health and Wellness SEO: Ranking for Buyer-Intent Terms
Most wellness sites rank for questions and lose the searches that book. Six moves that take a clinic or brand from informational traffic to…
Functional Medicine Marketing: How to Attract the Right Patients
Most functional medicine clinics attract the curious and lose the committed. Eight moves that bring in the patient who wants a root-cause programme, will…
Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Your buyer reads like a clinician and decides like a buyer, and most digital health pages serve neither. Six ways to build the healthcare…
Newsletter
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.