The Healthora Blog
Built for health and tech. Written for growth.
We tell you what is working in marketing right now. Positioning, SEO, conversion and go-to-market, explained by people who do this every day.
Get new articles in your inbox.
Subscribe
Marketing That Builds Patient Trust: Why Health Brands Need a Specialist, Not a Generalist
Trust is decided before the first call, on a phone, by a stranger reading your page. Seven moves a health marketing specialist makes to earn it, and the bookings a…
Read article →
Organic and Paid Together: A 90-Day Growth Plan for Clinics
Ads fill a clinic's diary this month and stop when the budget stops, while search takes three months to arrive and then keeps paying.…
HealthTech Growth Strategy: A Practical Framework for Scaling Revenue
Flat demo numbers are usually the sign of marketing run as a list of activities with no revenue number behind it. Seven fixes that…
Branding Strategy for Healthcare Technology: 7 Building Blocks
Buyers of health software research on their own and book a demo with the page that answered them. Four moves that make SEO for…
SEO for Health Tech Companies: 4 Proven Strategies for Traffic
Buyers of health software research on their own and book a demo with the page that answered them. Four moves that make SEO for…
Creating Patient Education Hubs That Drive HealthTech Leads
Few patient education hubs produce a single demo request, because they were built as blogs. Six moves that turn a HealthTech company's hub into…
Medical Device Marketing: 8 Elements of Strong Landing Pages
The landing page for a medical device is read by a clinician, a procurement lead and an administrator before anyone asks for a demo.…
Longevity Marketing: The Complete Guide for Clinics and Brands
The longevity buyer is curious, sceptical and better read than most of the industry, and the clinic or brand that earns their trust first…
Health Brand Differentiation: How to Stand Out When Everyone Looks the Same
When every health brand says trusted, clinically proven and personalised, the buyer picks by price or by habit. Four moves for health brand differentiation…
Healthcare AI Marketing: How to Position AI Products Without Losing Trust
Every health product now claims AI, and the claim has started to cost trust rather than earn it. Eight rules for healthcare AI marketing…
Newsletter
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.