The Healthora Blog
Built for health and tech. Written for growth.
We tell you what is working in marketing right now. Positioning, SEO, conversion and go-to-market, explained by people who do this every day.
Get new articles in your inbox.
Subscribe
Opening a Second Clinic Location: The Marketing Checklist
Opening a second clinic means a second diary that starts empty on day one. Eight checks to set up before the doors open, so…
Dental Practice SEO: The Local Fundamentals Most Practices Skip
An emergency search at nine at night goes to the practice whose number appears, and the signals that put it there are the ones…
Med Spa Local SEO: Getting Found Within Ten Miles
A patient books a treatment she will repeat from a spa within ten miles of home, and the map hands her three names. Five…
HealthTech Landing Page Optimisation: UK Best Practices
Every HealthTech landing page sold into the NHS is read by three people who want different things: a clinician, a buyer and a patient.…
Optimise Your MedTech Landing Page: 6 Strategies for Conversions
Clinicians, procurement leads and administrators read the same MedTech landing page and leave for three different reasons. Six fixes turn those visits into demo…
Medical Spa Marketing: SEO and Content Strategies That Drive Bookings
Promotions win a med spa the patient once, until the next clinic discounts. Seven SEO and content moves that fill the diary with patients…
Wellness Brand Marketing: Building Trust in a Crowded Market
The same five adjectives appear on every wellness label, and the buyer stopped reading them. Eight ways to build a brand that clinicians recommend,…
City Pages for Multi-Location Clinics, Without Duplicate Content
Copying one location page across three cities costs a clinic group its place in all three. Six moves that give every site its own…
Patient Reviews: How to Ask, Respond and Rank
One unanswered complaint at the top of the lowest sort can cost a clinic a month of enquiries. Seven moves that decide when to…
Newsletter
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.