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Clinic Booking Funnel: From First Click to Confirmed Appointment
Between the click and the booked appointment a clinic can lose patients at eight points. This walks the whole clinic booking funnel, shows what to check at each area, and…
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Marketing That Builds Patient Trust: Why Health Brands Need a Specialist, Not a Generalist
Trust is decided before the first call, on a phone, by a stranger reading your page. Seven moves a health marketing specialist makes to…
Organic and Paid Together: A 90-Day Growth Plan for Clinics
Ads fill a clinic's diary this month and stop when the budget stops, while search takes three months to arrive and then keeps paying.…
Wellness Brand Growth Strategy: Scaling Past the Paid-Ads Ceiling
Paid ads built the brand, and now each quarter buys fewer customers for more money. Eight moves the wellness brands past the paid-ads ceiling…
Growth Strategy for Clinics: Why Trial-and-Error Marketing Costs More Than a Plan
Switching channels every quarter is the dearest growth strategy for clinics an owner can run. Each channel is paid for from month one and…
Fractional CMO for Clinics and Wellness Brands: When One Senior Marketer Beats an Agency
Between an agency that sends a report and a head of marketing the clinic cannot yet afford sits a third option: one senior marketer,…
Marketing Agency for Clinics: What to Look For and What to Avoid
Agencies pitch a clinic with the same deck and report the same traffic. Here are seven things to check in a marketing agency for…
SEO for Health Tech Companies: 4 Proven Strategies for Traffic
Buyers of health software research on their own and book a demo with the page that answered them. Four moves that make SEO for…
Clinic Marketing Budget: How Much to Spend and Where, by Revenue Stage
Set by habit, a clinic marketing budget pays for whatever looked busy last year. Eight rules a specialist uses to set the spend from…
Google Ads vs SEO for Clinics: Where the Next $10,000 Should Go
Ten thousand dollars sits in the clinic account and two channels want it: ads that book patients this month, and search that books them…
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