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Pricing pages lose demo requests in the words more often than in the numbers: a tier named for the vendor, a feature list the…

Traffic to a HealthTech demo page is usually the most expensive traffic the company owns, and most of it leaves without asking for anything.…

Patients compare clinics on a phone screen in the minute after a search, and the page that wins answers price, proof and the next…

The cautious majority of health buyers decides on proof from an organisation like theirs, and most case study pages are written for the vendor…

Half of enterprise buyers want to see pricing before they talk to anyone, and the page most HealthTech companies give them says "contact sales".…

Marketing reports leads and sales reports revenue, and the board cannot see the join. Six moves that put marketing and sales on one number…

A startup that markets like a Series B company at seed spends its runway on channels it cannot yet convert. What to prioritise at…

Buyers in health now research most of the way to a decision before they contact anyone, which changes what an agency has to deliver.…

Early traction in HealthTech comes from the founder's network, and it stops when the network runs out. Four jobs a growth consultant does at…
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