The Healthora Blog
Built for health and tech. Written for growth.
We tell you what is working in marketing right now. Positioning, SEO, conversion and go-to-market, explained by people who do this every day.
Get new articles in your inbox.
Subscribe
HealthTech Partnership Marketing: Using Referrals and Channels to Scale
A hospital buys from the vendor its record system, its consultancy and its peers already trust, which is why the fastest-growing health SaaS companies…
Health Tech Competitive Positioning: How to Win When the Market Is Crowded
Six vendors on a shortlist say the same three things, and the committee picks the one it can tell apart. Six moves for health…
HealthTech Product Launch: A Commercial Checklist for 2026
Engineering ships on time and the launch still produces nothing, because the commercial gates were never cleared. Eight checks for launching a HealthTech product…
Health SaaS Pricing Strategy: How to Structure Tiers That Convert
Tiers named Starter, Growth and Enterprise tell a hospital nothing about where it sits, and a per-seat price tells a clinic nothing about what…
HealthTech About Page Copywriting: How to Turn Visitors Into Qualified Leads
The about page is the second most-read page on most health SaaS sites and the least written, a paragraph about a mission and a…
Health and Wellness Landing Page: Best Practices That Drive Bookings in 2026
Ads that promise a specific result and land on a general services page waste the click before the page loads. Six best practices for…
HealthTech Lead Magnet Strategy: What Offers Actually Convert B2B Buyers
Gated ebooks fill a CRM with names sales cannot use, while the documents a health buying committee needs sit ungated on nobody's site. Five…
HealthTech Homepage Design: What High-Converting SaaS Health Sites Get Right
Health SaaS homepages that convert share seven design choices, and none of them is a colour or a font. A first screen with one…
Wellness Website Conversion: Why Traffic Does Not Always Mean Bookings
A wellness website can double its traffic and book no more consultations, because the visitors it attracts, the proof it shows and the ask…
Newsletter
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.