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Functional Medicine Marketing: How to Attract the Right Patients
Most functional medicine clinics attract the curious and lose the committed. Eight moves that bring in the patient who wants a root-cause programme, will…
Healthcare E-E-A-T: Ranking When Your Buyer Is Also a Clinician
Your buyer reads like a clinician and decides like a buyer, and most digital health pages serve neither. Six ways to build the healthcare…
MedTech SEO: A Practical Guide for Medical Technology Companies
Medical technology companies sell to clinicians, procurement and regulators at once, and most sites rank for none of them. A four-stage MedTech SEO programme…
HealthTech Keyword Strategy: Finding the Terms That Bring Demos Not Just Traffic
Most HealthTech keyword lists are sorted by volume and fill the blog with readers who never buy. Seven steps to build a strategy around…
HealthTech Backlink Strategy: Building Domain Authority in a Niche Market
A niche HealthTech company has few obvious places to earn links. Eight ways to build domain authority from the health and marketing sites that…
AI Search for HealthTech: How to Get Cited by ChatGPT and Perplexity
Ranking in Google is no longer enough to be named by ChatGPT or Perplexity. Six ways a HealthTech company becomes the source AI answers…
Healthcare SaaS Content Marketing: Building Authority That Generates Demos
Healthcare SaaS content marketing earns demos when it builds authority with the clinical, procurement and IT buyers who evaluate you. Six moves that turn…
HealthTech SEO Audit: 12 Proven Checks Before Publishing More
Twelve checks to run on a HealthTech site before commissioning more content, covering technical foundations, content quality, authority and AI search, and the path…
B2B Health Marketing SEO: Getting Found by the Right Buyers
Why most health SEO reaches patients instead of buyers, and seven ways to rank for the procurement leads, clinic owners and marketing heads who…
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