The Healthora Blog
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Recent articles
Creating Patient Education Hubs That Drive HealthTech Leads
Few patient education hubs produce a single demo request, because they were…
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Medical Device Marketing: 8 Elements of Strong Landing Pages
The landing page for a medical device is read by a clinician,…
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HealthTech Landing Page Optimisation: UK Best Practices
Every HealthTech landing page sold into the NHS is read by three…
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Optimise Your MedTech Landing Page: 6 Strategies for Conversions
Clinicians, procurement leads and administrators read the same MedTech landing page and…
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The HealthTech Marketing Playbook for 2027: What’s Coming and How to Prepare
Search is turning into answers, buyers are finishing their research before they…
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HealthTech LinkedIn Strategy: Using Founder Content to Drive Inbound
Founder posts that earn applause and founder posts that earn enquiries are…
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Zero-Click Search for Healthcare: Staying Visible When Nobody Clicks
Searches that end on the results page still produce patients and buyers,…
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AI Automation for Health Marketing: What to Build First
Before a health marketing team automates anything, it has to decide what…
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HealthTech Content That Ranks in Both Google and AI Search
One page can earn a Google ranking and an AI citation at…
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