The Healthora Blog
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HealthTech SEO Audit: 12 Proven Checks Before Publishing More
Twelve checks to run on a HealthTech site before commissioning more content, covering technical foundations, content quality, authority and AI search, and the path…
B2B Health Marketing SEO: Getting Found by the Right Buyers
Why most health SEO reaches patients instead of buyers, and seven ways to rank for the procurement leads, clinic owners and marketing heads who…
Rebranding for Health and Tech Without Losing Trust
Rebranding for health and tech is riskier than rebranding almost anywhere else. A consumer app can change its name and lose nothing but a…
Product Marketing for HealthTech: Turning Features Into Demand
Product marketing healthtech is the work that sits between a good product and a buyer who wants it. Engineering builds the thing. Demand generation…
Healthcare Account-Based Marketing (ABM): A Practical Guide
Healthcare account based marketing works because health buyers do not behave like consumers. A hospital, a clinic group, or a payer buys through a…
HealthTech Go-to-Market Strategy: From Product to Pipeline
A healthtech go to market strategy is what stands between a finished product and a real pipeline. Plenty of health technology works beautifully in…
AI Search Optimisation for Healthcare Companies
AI search optimisation healthcare is fast becoming a requirement, and most healthcare companies have not begun. Success at ai search optimisation healthcare starts here:…
GEO vs SEO: Which Matters More for HealthTech?
The geo vs seo question is one every HealthTech leader is starting to ask, and the framing is often wrong. GEO, or generative engine…
SEO in the Age of AI: What HealthTech Companies Need to Know
SEO in the age of ai looks different from the SEO most HealthTech companies still practise, and the gap is widening. Search engines now…
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