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Clinic Directories and Citations: What Still Matters
Hundreds of directories will take a clinic's details and only a handful ever send a patient. Six rules for the clinic directory listings that…
How Patients Choose a Clinic: The Research Journey
By the time a patient rings, she has already chosen. Five moments, from the first search to the reply to her enquiry, decide which…
Clinic Google Ads: Local Campaigns That Fill the Diary
Clicks are what a clinic pays for and booked patients are what it gets, yet most ad reports stop at the first. Seven local…
Opening a Second Clinic Location: The Marketing Checklist
Opening a second clinic means a second diary that starts empty on day one. Eight checks to set up before the doors open, so…
Dental Practice SEO: The Local Fundamentals Most Practices Skip
An emergency search at nine at night goes to the practice whose number appears, and the signals that put it there are the ones…
Med Spa Local SEO: Getting Found Within Ten Miles
A patient books a treatment she will repeat from a spa within ten miles of home, and the map hands her three names. Five…
HealthTech Landing Page Optimisation: UK Best Practices
Every HealthTech landing page sold into the NHS is read by three people who want different things: a clinician, a buyer and a patient.…
Optimise Your MedTech Landing Page: 6 Strategies for Conversions
Clinicians, procurement leads and administrators read the same MedTech landing page and leave for three different reasons. Six fixes turn those visits into demo…
Medical Spa Marketing: SEO and Content Strategies That Drive Bookings
Promotions win a med spa the patient once, until the next clinic discounts. Seven SEO and content moves that fill the diary with patients…
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