The Healthora Blog
Built for health and tech. Written for growth.
We tell you what is working in marketing right now. Positioning, SEO, conversion and go-to-market, explained by people who do this every day.
Get new articles in your inbox.
Subscribe
Clinic Marketing ROI: Measure Marketing by New Patients, Not Likes
Likes never filled a diary. Five numbers, read once a month, tell an owner what the marketing brought back in patients booked and what…
Longevity Brand Content Strategy: What to Publish When Every Claim Is Checked
Readers of a longevity clinic or brand arrive sceptical and book or buy only when every claim stands up. Eight rules for a content…
IV Therapy and Wellness Clinic Marketing: From Walk-Ins to Members
Each walk-in patient is bought once, and the clinic pays again to win her back. Four moves that turn an IV and wellness clinic's…
Hormone Clinic Marketing: Trust, Compliance and Bookings
Before she rings a hormone clinic, a patient has read its website, its clinician's page and its reviews, and decided whether to trust it.…
Marketing a Longevity Clinic in Dubai: What Works in the UAE
Patients fly into Dubai from three continents for care, and the clinic that reaches them before they board fills a diary no hotel concierge…
Lifecycle Email for Wellness Brands: Turning First Orders Into Repeat Revenue
Winning a customer is the dearest thing a wellness brand does, and most brands pay to do it again for the second order. Five…
Longevity Brand Paid Ads and Claims: Marketing Supplements and Programmes Without Overclaiming
Fast-growing longevity brands run paid ads that nobody pulls, at a cost per customer that stops rising. Eight moves, from the claim chosen before…
Creating Patient Education Hubs That Drive HealthTech Leads
Few patient education hubs produce a single demo request, because they were built as blogs. Six moves that turn a HealthTech company's hub into…
Medical Device Marketing: 8 Elements of Strong Landing Pages
The landing page for a medical device is read by a clinician, a procurement lead and an administrator before anyone asks for a demo.…
Newsletter
Get new articles in your inbox.
Marketing insights for health and tech businesses. No spam.