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Fit for Business Blog

Smarter health & tech solutions.
From marketing trends and growth strategies to industry news and in-depth analysis, our blog is your go-to resource for building a stronger, smarter brand.

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Delve into our in-depth articles designed to break down complex health and tech topics.

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Actionable strategies and practical advice to improve your marketing strategy.

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Discover the latest innovations, trends, and emerging opportunities in health and tech.

Thought Leadership for the Future of Health & Tech

HealthTech landing page optimisation

HealthTech Landing Page Optimisation: UK Best Practices

HealthTech Landing Page Optimisation: UK Best Practices HealthTech landing page optimisation starts with a simple idea. Each audience lands with...

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Patient education

Creating Patient Education Hubs That Drive HealthTech Leads

Creating Patient Education Hubs That Drive HealthTech Leads Patient education content marketing is one of the fastest, cleanest ways for...

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healthtech branding

HealthTech Branding: How to Build a Powerful Digital Health Brand in 2025

HealthTech Branding: How to Build a Powerful Digital Health Brand in 2025   In 2025, a strong HealthTech branding isn’t...

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converting HealthTech leads

Converting HealthTech Leads in 2025: 10 Proven Website Tactics

Converting HealthTech Leads in 2025: 10 Proven Website Tactics In the HealthTech world, driving traffic is only half the equation....

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medical device marketing

Medical Device Marketing: 8 Elements of Strong Landing Pages

Medical Device Marketing: 8 Elements of Strong Landing Pages Medical device marketing isn’t just about glossy product photos or technical...

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HealthTech copy

HealthTech Copywriting: 6 Proven Tips to Master Conversions

HealthTech Copywriting: 6 Proven Tips to Master Conversions HealthTech copywriting isn’t just about stringing words together; it’s about capturing the essence of...

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optimise your MedTech landing page

Optimise Your MedTech Landing Page: 6 Strategies for Conversions

Optimise Your MedTech Landing Page: 6 Strategies for Conversions To grow conversions, you need to optimise your MedTech landing page,...

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marketing for longevity

Marketing for Longevity Companies: The Complete Guide

From Boomers getting IV drips to Millennials obsessing over sleep scores, longevity is officially having its moment. But marketing for...

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health marketing strategy

Health Marketing Strategy That Works: Simplify to Multiply

A strong health marketing strategy is about turning complex ideas into compelling stories. Picture October 23, 2001: Steve Jobs pulls...

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SEO for Health Tech Companies

SEO for Health Tech Companies: 4 Proven Strategies for Traffic

SEO for Health Tech Companies: 4 Proven Strategies for Traffic SEO for health tech companies isn’t about chasing clicks, it's...

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Messaging for health tech companies

Messaging for Health Tech Companies: 6 Mistakes That Kill Trust

Messaging for Health Tech Companies: 6 Mistakes That Kill Trust Messaging for health tech companies is make-or-break. Get it right,...

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