The Healthora Blog
Built for health and tech. Written for growth.
We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.
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Recent articles
HealthTech Growth Strategy: A Practical Framework for Scaling Revenue
Flat demo numbers are usually the sign of marketing run as a…
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Branding Strategy for Healthcare Technology: 7 Building Blocks
Buyers of health software research on their own and book a demo…
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SEO for Health Tech Companies: 4 Proven Strategies for Traffic
Buyers of health software research on their own and book a demo…
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Creating Patient Education Hubs That Drive HealthTech Leads
Few patient education hubs produce a single demo request, because they were…
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Medical Device Marketing: 8 Elements of Strong Landing Pages
The landing page for a medical device is read by a clinician,…
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Longevity Marketing: The Complete Guide for Clinics and Brands
The longevity buyer is curious, sceptical and better read than most of…
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Health Brand Differentiation: How to Stand Out When Everyone Looks the Same
When every health brand says trusted, clinically proven and personalised, the buyer…
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Healthcare AI Marketing: How to Position AI Products Without Losing Trust
Every health product now claims AI, and the claim has started to…
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Health Tech Competitive Positioning: How to Win When the Market Is Crowded
Six vendors on a shortlist say the same three things, and the…
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