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The Healthora Blog

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We write about what works in your industry. Positioning, SEO, conversion, go-to-market strategy. Practical insights from people who work inside health and technology businesses every day.

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Recent articles
SEO for Health Tech Companies: 4 Proven Strategies for Traffic
Copywriting

SEO for Health Tech Companies: 4 Proven Strategies for Traffic

Buyers of health software research on their own and book a demo…

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Clinic Marketing Budget: How Much to Spend and Where, by Revenue Stage
Health

Clinic Marketing Budget: How Much to Spend and Where, by Revenue Stage

Set by habit, a clinic marketing budget pays for whatever looked busy…

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Google Ads vs SEO for Clinics: Where the Next $10,000 Should Go
Health

Google Ads vs SEO for Clinics: Where the Next $10,000 Should Go

Ten thousand dollars sits in the clinic account and two channels want…

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Patient Acquisition Cost: What a Clinic Should Pay for a New Patient in 2026
Health

Patient Acquisition Cost: What a Clinic Should Pay for a New Patient in 2026

Somewhere in last quarter's accounts is the cost of every new patient…

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Clinic Marketing ROI: Measure Marketing by New Patients, Not Likes
Health

Clinic Marketing ROI: Measure Marketing by New Patients, Not Likes

Likes never filled a diary. Five numbers, read once a month, tell…

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Longevity Brand Content Strategy: What to Publish When Every Claim Is Checked
Copywriting

Longevity Brand Content Strategy: What to Publish When Every Claim Is Checked

Readers of a longevity clinic or brand arrive sceptical and book or…

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IV Therapy and Wellness Clinic Marketing: From Walk-Ins  to Members
Health

IV Therapy and Wellness Clinic Marketing: From Walk-Ins to Members

Each walk-in patient is bought once, and the clinic pays again to…

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Hormone Clinic Marketing: Trust, Compliance and Bookings
Health

Hormone Clinic Marketing: Trust, Compliance and Bookings

Before she rings a hormone clinic, a patient has read its website,…

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Marketing a Longevity Clinic in Dubai: What Works in the UAE
Health

Marketing a Longevity Clinic in Dubai: What Works in the UAE

Patients fly into Dubai from three continents for care, and the clinic…

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