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Recent articles
Wellness Brand Growth Strategy: Scaling Past the Paid-Ads Ceiling
Paid ads built the brand, and now each quarter buys fewer customers…
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Growth Strategy for Clinics: Why Trial-and-Error Marketing Costs More Than a Plan
Switching channels every quarter is the dearest growth strategy for clinics an…
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Fractional CMO for Clinics and Wellness Brands: When One Senior Marketer Beats an Agency
Between an agency that sends a report and a head of marketing…
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Marketing Agency for Clinics: What to Look For and What to Avoid
Agencies pitch a clinic with the same deck and report the same…
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SEO for Health Tech Companies: 4 Proven Strategies for Traffic
Buyers of health software research on their own and book a demo…
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Clinic Marketing Budget: How Much to Spend and Where, by Revenue Stage
Set by habit, a clinic marketing budget pays for whatever looked busy…
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Google Ads vs SEO for Clinics: Where the Next $10,000 Should Go
Ten thousand dollars sits in the clinic account and two channels want…
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Patient Acquisition Cost: What a Clinic Should Pay for a New Patient in 2026
Somewhere in last quarter's accounts is the cost of every new patient…
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Clinic Marketing ROI: Measure Marketing by New Patients, Not Likes
Likes never filled a diary. Five numbers, read once a month, tell…
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